How to define the right Go-To-Market strategy for the French Market?
One of the keys to being successful in the French market is finding the right go-to-market strategy.
The go-to-market strategy must take in consideration the targets, the market, the competition and key drivers for the french market.
There are a variety of go-to-market strategies that can be used, such as direct or indirect selling, or a mix of them.
The knowledge of the local market and the access to specific market studies are keys to adapt you global Go2market strategy to France.
We have done a lot of B2B marketing strategies on different market, you can benefits from our return of experience to avoid the most common pitfalls.
Identify your targets in France
Who are the main targets on the French market?
What are they looking for?
Define your French buyer personas
Who are the personas involve in the decision?
What is their role?
What are their key decisions factors?
Select the right sales channel to reach French customers
How can you reach the different personas?
Where are they looking for information?
What kind of events are they visiting?
Differentiate from your competitors on the French Market
Who are the players in place?
What is their positioning?
What is their unique value proposal?
Adjust your product offer and prices for French customers
How to package your products and services for the French Market?
What is the right pricing model for France?
WHY WORK WITH US ?
20 years of experience
Several years in several consulting and technology providers during which we have been in touch with major problematics.
A personalised approach
No global methods: we listen, we understand, we research, we localise, we measure, and we adapt
Business oriented
We are business oriented, our only focus to reach your objectives on the french market!
Success fees
We are open to work on a success fees’ business model because we are confident in our common success
WHAT CAN WE BRING TO YOU?
A great knowledge of the French B2B market
After several years working in consulting firms and tech companies, we have experience with different markets.
We know the players, the competition, and the buying process of technical solutions and marketing technics that work!
A wide understanding of technical environments
With a technical background, we understand the main concepts and implications of the implementation of technical solutions.
A proven methodology
We apply a professional approach that has proven its efficiency in hundred of projects
Define indicators, measure & adjust
We are not fools and have no fixed ideas.
we measure performance on an ongoing basis to ensure that we are meeting targets!